Momentum Worldwide
Like Sponsorships, Content Marketing Requires Connecting With Audiences: Momentum Worldwide’s Weil
LOS ANGELES – If you could hold a mirror to the current world of content marketing it would largely reflect what’s been happening for a long time in sports and entertainment sponsorships. One of the elemental rules is that just borrowing enthusiast audiences doesn’t cut it unless you actually connect with them. “It’s not about […]