Natalie Bokenham
IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room
Over the last couple of years, we have seen countless research reports highlight the growth in consumers’ use of alternative-screen devices whilst they watch TV. But amongst the clearest and most useful snapshot of the true meaning of what has become a mature trend is IPG Media Lab’s contrarian new report, The Second Screen Fallacy, […]