NCAA

MIAMI – With addressable and programmatic advertising converging in the form of OTT television, expect a lot more one-to-one brand messaging and interactive viewer functions like commerce. “By bringing the strength of programmatic from the online and digital space over to this converging marketplace, it really changes the game of how you can buy and […]

Like many other companies, Twitter uses the Cannes Lions festival to showcase its product offerings. Unlike others, it’s adopted a “feed-first” mantra as opposed to mobile-first. At this year’s festival, Twitter will spend a lot of time talking about the value of experiences, how it’s doubled down on live streaming and what it takes for […]