NFL

MIAMI – As Twitter endeavors to future-proof itself, live video has been trending this year. The traditional 140-character communications platform sees “global video solutions” as a way of letting users view and communicate with all sorts of characters—with advertisers in tow. “If you open up that app today, it looks a hell of a lot […]

MIAMI – As it goes even deeper into live television streaming, Twitter is trying to make new advertisers feel comfortable with its platform. The effort includes Nielsen guarantees and measurement by Moat for third-party audience verification. Twitter was a natural outlet for the National Football League, according to Ryan Moore, the company’s Global Agency Development […]

Call it cross-channel or cross-platform addressability. To Bank of America’s Lou Paskalis, it comes down to “orchestration.” But he wonders whether marketers are up to the challenge of adding value to spontaneous consumer experiences in what could amount to a long-tail investment commitment. “Let’s call it what it really is. Orchestration. I think it’s the […]