Nick Barrionuevo
‘Gamers Are at Forefront of Evolving Media Landscape’: Samsung Ads’ Nick Barrionuevo
Video games have become a key source of entertainment for millions of people who have been stuck indoors during the pandemic. That shift created opportunities to reach consumers who are elusive to other kinds of televised advertising, especially younger viewers. “The pandemic threw a curve ball at everyone last year, and brands really had to […]