Nick Sallon
News Is a Brand Safe “Opportunity,” Twitter’s Nick Sallon
Over the last two years, we saw how many advertisers – deterred by an increasingly down-beat news agenda – were turning their dollars away from news itself, with some buyers even blacklisting news sites. Now the publishers are getting more vocal, however. In recent months, we have heard from the likes of BBC News, News Corp and The Economist and now Vice […]