Nielsen

Nielsen’s ONE platform for measuring cross-screen audience consumption may be moving the measurement company’s capabilities forward – but there are some kinds of measurement the company isn’t ready to jettison just yet. Nielsen launched ONE in January and it is currently in beta. Molly Poppie, Global Head of Product & Strategy, Nielsen, explains the state […]

Nielsen has a new CEO, after five dramatic years in the media measurement arena. Karthik Rao, previously CEO of Nielsen Audience Measurement, is promoted to the overall role, 23 years after joining the company, taking over from David Kenny. In this video interview with Beet.TV in February 2023, which we are republishing here, Rao said […]

CANNES — Nielsen may be fighting to better measure viewing across a plethora of TV platforms, but its answer may come down to one thing. More specifically, ONE thing. In this video interview with Beet.TV, Deirdre Thomas, Chief Product Officer, Nielsen Audience Measurement, discusses Nielsen ONE, the company’s cross-screen measurement solution, plus a recently-launched data […]

In many ways, who ever ends up controlling the operating system for connected TV would seem to have a shot at all the TV ad spoils, or at least serve as a gatekeeper for TV ad budgets. But Tony Marlow, CMO of LG Ads, sees things a bit differently. Owning the OS may be closer […]

SANTA MONICA, Calif. — In a year in which MVPDs have kicked the tyres of new systems for measuring TV viewership, one concern to have emerged is under-representation of certain communities in the data. In 2022, Beet.TV heard a number of executives call attention to the problem and its pitfalls. In this video interview with […]

SANTA MONICA – Who’s behind the glass? For anyone trying to measure viewing of contemporary streaming TV platforms, that is a strategic question. For Ameneh Atai, it is also one she asks herself at times when business challenge demands personal authenticity. Platform difference In this video interview with Beet.TV, Atai, GM, digital audience measurement, Nielsen, […]

A 2022 in which Nielsen has been working on overhauling its measurement offerings and gaining re-accreditation with the Media Rating Council will culminate with a busy period for Deirdre Thomas and the company. For Thomas – MD, US Audience Measurement, Nielsen – Q4 has a number of marker points. In this video interview with Beet.TV, […]

CANNES — After a year in which the consensus around traditional media measurement splintered, Nielsen came to Cannes Lions acknowledging the rivals nipping at its heels – and stating its case for its own vision of media measurement. Over the last year, Nielsen has been working to gain re-accreditation with the Media Rating Council and […]

After a year in which the consensus around traditional media measurement splintered and moved into the future, Nielsen has a big 2022 ahead. The company is advancing a product line-up it hopes answers industry demands for cross-media measurement. In this video interview with Beet.TV, Nielsen chief operating officer Karthik Rao talks about two of Nielsen’s […]

SAN JOSE, CA – In a major development in the maturity of national TV advertising addressability, Roku will acquire the advanced TV operations of Nielsen as part of a strategic partnership, the two companies announced today. The deal brings a robust offering of ACR (automatic content recognition) from Nielsen to an existing ACR operation at […]

Nielsen expect its latest move in addressable TV will represent “the biggest change to measurement and to the TV currency in at least the last decade”. The company just announced it will add measurement of 55 million addressable devices, including smart TV and set-top box return-path data, into its national TV currency ratings. Specifically, Nielsen […]

Nielsen is almost ready for a full commercial launch of the targeted-buying solution it has been beta-testing with several TV networks, after striking a data partnership with newly-acquired Tru Optik. Nielsen recently began working with seven US TV networks to beta-test addressable advertising technology for linear TV. Then Univision joined A+E Networks, AMC Networks, ViacomCBS, […]

The workplace environment for Black women is hard: many find a lack of constructive feedback, resources and mentorship. Many see a pay disparity and place where  their “voices and ideas” are suppressed” and where c-level job track progression is slow, says Kelle Coleman, SVP Brand Partnerships, Nielsen, in this video interview with Beet.TV Notwithstanding, the […]

CHICAGO – Nielsen’s consortium that is beta-testing addressable TV advertising technology has just got a big name broadcast tester, in the shape of Hispanic TV netword Univision. Nielsen recently began working with seven US TV networks to beta-test addressable TV advertising technology, ahead of a planned full launch later this year. A+E Networks, AMC Networks, […]

We all know that news and video publishers are experiencing a big traffic spike during the coronavirus pandemic. But how can they best serve audiences in order to hold on to new users after the lockdowns end? In this video interview with Beet.TV, Nielsen’s EVP for media and marketing effectiveness Tina Wilson says traffic is […]

VIA BEETCAM– As people stay at home due to the coronavirus pandemic, data is showing an increase in media consumption across all platforms. This may come as no surprise, but in a BeetCam interview, Peter Bradbury, chief commercial officer of Nielsen Global Media US, provided greater detail around exactly how much of an increase there […]

SAN JUAN, PR — Until now, the shimmering promise of targeted TV ads was stuck in a marginal concept – that it could only be executed in live, linear TV, and only within a sliver of ad inventory. But that is all set to change. US addressable TV is going national. In a session dubbed […]

SAN JUAN, PR — Nielsen is working with seven US TV networks to beta-test addressable TV advertising technology, ahead of a planned full launch later this year. A+E Networks, AMC Networks, ViacomCBS, Discovery, Fox, NBCUniversal and WarnerMedia will run dynamically swapped-out ads ads in live linear TV feeds, under the scheme launched in January. “The […]

LAS VEGAS — Historically, the TV ad industry has predicated on estimated the size and kind of audiences watching particular shows, now knowing for sure. But automatic content recognition (ACR) technology is now beginning to help advertisers and broadcasters know for sure. It works using a range of hardware and software that either listens to […]

LAS VEGAS — A+E Networks, AMC Networks, CBS, Discovery, Fox, NBCUniversal and WarnerMedia will run dynamically swapped-out ads ads in live linear TV feeds as part of a beta test for Nielsen’s addressable TV advertising technology. Nielsen announced the beta on Monday. It will run through the first half of 2020 ahead of a planned […]