Nielsen

Consumer electronics manufacturer LG is working with Nielsen on a research study to better understand the audience composition of smart TV users, says Wendell Wenjen, director of smart TV advertising and interactive TV platforms at LG Electronics, during an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV at the VideoNuze event […]

If you can’t teach an old dog new tricks, can a new medium learn to play by an old rule book? Nielsen’s new Online Campaign Ratings mechanism seeks to measure online viewers as people, not clicks. That’s just what TV has done for decades – and that’s just fine for now, according to Nielsen’s media client consulting […]

LONDON – Nielsen may soon announce the success UK advertisers are having placing video ad campaigns on both TV and the internet when it unveils first results from the British test of its new Cross-Platform Campaign Ratings (XCR) system. “For the UK, we recently deployed beta trials at the beginning of this month,” Nielsen VP […]

LONDON – Two years after launch, Nielsen’s reach-based Online Campaign Ratings (OCR) measurement system is now helping online video advertisers buy media with the same certainty they have from TV, says Videology‘s Ryan Jamboretz. “It is borne of the television world, but it’s being used as the dominant mechanism by which television money is shifting […]

Today at the AOL Digital NewsFront  event, AOL and Nielsen announced an overnight ratings system for digital video, which is more TV-like but is drawn from a vast audience of Web users, says John Burbank, President of Nielsen Strategic Initiatives, in this interview with Beet.TV AOL is the first digital publisher to be part of […]