Nishant Khatri
Header Bidding Will Go Hybrid & In-App In 2018: PubMatic’s Khatri
The technology which allows publishers to entertain ad bids from multiple demand sources simultaneously has made in-roads to facilitating a healthy chunk of display ad sales in the last couple of years. So what is next on the radar for header bidding? The tech begun by deploying on the client side and for display ads […]