ogilvy
Mobile Creative Opportunities Are Unlimited: Ogilvy’s Reichenberg
“Unlimited” creativity is on offer to advertisers reaching consumers through mobile – but agencies must first restructure to better make assets for what is a new and unique screen. That is according to one ad planner in an effort to enhance ad production for mobile and social environments. In this video interview with Beet.TV, Ogilvy USA […]
Martin Sorrell’s ‘Near-Death Experience’ And Bouncing Back From Mistakes
When Martin Sorrell bought in to WPP in 1985, it was the start of a journey that would end up making the world’s largest advertising holding group. What most people probably don’t know, however, is that, along the way, Sorrell nearly made a very costly mistake. Asked by Beet.TV in this video interview to regale his biggest career setback, […]
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
Nevermind your product, what do you stand for? That’s what OgilvyEntertainment’s senior strategy and operations director Abby Marks tells her clients, channeling her agency’s late founder. “David Ogilvy was always about research and treating the cons as an equal, thinking about what’s of value to them,” Marks tells Beet.TV. “We work under the creative umbrella of […]