OMD USA

This week’s guest on the #BeetCast podcast is John Osborn, CEO of OMD, the Omnicom media agency responsible for many major brands including Apple, McDonald’s, State Farm and others. John joined OMD in 2017 from the global creative agency BBDO where he was CEO. In this conversation, he speaks about managing brand’s media investments during […]

Buffeted by the pandemic and civil upheaval over racial injustice, marketers are “going back to drawing boards” as the “tried and true” marketing strategies are not necessarily useful now, says Kristen Colonna, Chief Strategy Officer of OMD USA, in this interview with Beet.TV She calls for great flexibility from media owners and a greater focus […]

CANNES – How does a huge marketer like Nissan convince its procurement people to explore new, non-traditional ways of reaching audiences and measuring those efforts? “We have this kind of internal joke that right now we have more pilots than American Airlines,” is how Allyson Witherspoon, Nissan’s GM for Global Brand Engagement, explained it. At […]

LAS VEGAS – An oasis is defined as a fertile spot in a desert where water is found. OMD’s Oasis encampment at CES 2017 provides a similar function, but one based more on providing strategic direction than liquid sustenance. “From year to year, the changes are enormous, overwhelming,” observes Monica Karo, the CEO of OMD […]

Pure programmatic buying of television ads in a real-time, automated fashion is not happening at any kind of scale today and probably won’t for a few years, according to the Chief Investment Officer for OMD USA. However, “A lot of the benefits from programmatic thinking are starting to come into the marketplace, mostly through the […]