Omnicom

Connected TV promises to revolutionize the way that TV ads are bought, sold and consumed. Getting there is proving a little more difficult. Emarketer forecasts US CTV ad spend growing 50% in 2021 to $13.41 billion. But a leading media agency says more could be unlocked if the industry came together to iron out kinks. […]

Diversity and inclusion among the ranks is essential, but it’s the impact of a diverse workforce on the work that that serves client needs and drives incremental business, says Justin Thomas-Copeland, CEO of DDB North America, in this fireside conversation with Rita Ferro, President of Disney Advertising Sales. Thomas-Copeland, the first Black CEO of the […]

SAN JUAN, PR– Addressability is evolving. In an interview with Beet.TV at the Beet Retreat in San Juan, Jonathan Steuer, chief research officer at Omnicom Media Group discussed the present and future of addressable. One of the exciting parts of the here and now is that supply enablement is finally moving forward. The sheer amount […]

CANNES— Longtime workplace diversity and inclusion champion Tiffany Warren likes the progress that the advertising industry has made with its workforce but says keeping them happy is the big challenge going forward. “The pipeline is fine. We have people who are interested and want to come into the business,” says the SVP and Chief Diversity […]

As an advertising medium, TV has traditionally been all about attaining the biggest audience reach possible. Now that connected TV has the ability to reach individual consumers based on refined targeting criteria, some in the industry want it to become a one-to-one medium. But there is a third way. For Jonathan Steuer, Omnicom’s chief research […]

MIAMI – Once a natural disaster occurs, it’s back to basics. For agencies and marketers it can mean using billboards to reach people who don’t have power or Internet connectivity. For brands like Procter & Gamble, it can be dispatching mobile units to wash, dry and fold clothes for the recovering community. In the wake […]

COLOGNE – Every once in a while, someone raises a caveat about being hyper sensitive about digital ad environments. In this case it’s Hearts & Science CEO Frances Ralston-Good, who says that while ad inventory should be clear the industry should be mindful of curtailing the benefits of programmatic. To be sure, the U.K.-based executive […]

CANNES — Artificial intelligence may be the technology flavor du jour – but some companies out there have been using AI methods for years. In this video interview with Beet.TV, ad agency Omnicom Digital CEO Jonathan Nelson defines AI, outlines how his company applies the tech, and casts a note of caution. “AI’s been in our […]

VIEQUES, PR – Even hot new agencies with big name, global clients can’t avoid the complexities and limitations of data-driven marketing. Just ask Andres Claudio, who runs Omnicom’s Hearts & Science marketing agency. “It’s not that easy,” Claudio says in this interview with Beet.TV. “Not all the data that is needed is available in all […]

There’s enough disruption in digital advertising, so a flap at Facebook and uncertainty surrounding Twitter are best dealt with quickly. That’s the view of Mainardo de Nardis, CEO of OMD Worldwide, Omnicom’s global media communications agency. Last month, Facebook apologized after major agencies became aware that the social media behemoth had erred in the way […]

CANNES — The sky is not falling, and TV is not dying. Despite the gloomy predictions of some digitally-focused observers, television still has a healthy life, and is complementing, not caving to, alternative channels. “A lot of people are saying that TV is dying,” says the ad agency group Omnicom Media Group‘s (OMG) Asia-Pacific CEO Cheuk […]

How to Sell Anything 101 — use sex or pandas. Better yet, both. That’s what DDB NY did when working with the Wildlife Conservation Film Festival in a pro bono capacity to drive awareness about the nature conservancy. “They wanted to come up with a way to engage the youth to think about endangered species,” says […]

Keith Reinhard got his first taste of the ad business from the tiny grocery store in northeast Indiana where his mother worked as a clerk when he was a boy. The store didn’t have room to post the promotional materials from the likes of Kraft, General Mills and Mars, so he took them home to […]

DDB Worldwide’s chairman emeritus Keith Reinhard considers his role as a co-founder of Omnicom in 1986 to be his greatest career accomplishment, but bringing disparate agency cultures together wasn’t easy. Concurrent with the three-way union that formed Omnicom was the merger of Doyle Dane Bernbach, a New York agency, and Needham Harper Worldwide, which had […]

CANNES —  Artificial intelligence is poised to become one of the biggest changes wrought by technology in the advertising business in the years ahead, says Mike Cooper, CEO Worldwide of PHD, in this interview with Beet.TV.  “In ten to fifteen years time, artificial intelligence will take decisions out of our hands about what we do, and there […]

CANNES — A common theme out of the recent Cannes Lions advertising festival is advertisers’ quest to turn messages in to actual ecommerce sales. That’s what agency Omnicom’s digital CEO Jonathan Nelson is shooting for, too, with big partners. “We’re huge partners with DoubleClick, we’re big Atlas partners,” he tells The Weather Company CEO David Kenny in […]

More than most people, Keith Reinhard knows that persistence pays off. In an interview with Beet.TV, DDB Worldwide’s chairman emeritus describes the shock of being fired by McDonald’s and his 16-year campaign to win them back. Reinhard recalls receiving notice from McDonald’s in 1981, when he was president of Needham, Harper & Steers, as the […]

Omnicom has signed an agreement with Facebook as the first agency holding company to work with Facebook’s Atlas for its ad serving platform, the company announced earlier this week in New York. At the IAB MIXX conference, we spoke with Jonathan Nelson, CEO of Omnicom Digital about the alliance and the opportunity to deliver ads […]

The recent deal signed by ad agency Publicis’ digital unit VivaKi to buy ads from Amazon’s new self-service display tool crystallizes the outfit’s ethos, says company exec Marco Bertozzi. “The Amazon announcement is the fruition of 18 months of working with them -it’s a case study for exactly what we’re trying to do with our […]

CANNES, France — Clients of ad agency OmnicomMediaGroup (OMG) have taken to so-called “programmatic” means of controlling and targeting online ad buys over the last year. “Over the last year or so, we’ve really seen a change in the way that programmatic is perceived by our clients and agency partners,” according to Josh Jacobs, CEO […]