optimal social
Civolution’s TV Data Powers 60% Uplift In Social Ad Performance
Philips spin-out Civolution may be best known for the video watermarking technology it inherited in its acquisition of Teletrax. But the Dutch outfit also brings other offerings to the table. Civolution technology also provides clients with real-time metadata describing on-air TV content. When this is used to target advertising in social networks, the results can […]