Outbrain

The content recommendation engine Outbrain has become known for providing related links to more articles at the foot of news stories. Now it wants to think bigger – and, it seems, more visually – about how it helps advertisers communicate. The New York- and Tel Aviv-based company has hired Pinterest marketing partnerships head Eric Hadley to […]

PHOENIX — Since founding in 2006, Outbrain has built up to serving 200bn content recommendations on publisher sites every month, most as suggestions at the bottom of online articles. Now it wants use some of that breadth to improve the relevance of those recommendations. “As publishers get smarter in content recommendation, we’re able to better understand the […]

CANNES – Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand can be a news outlet, however, Outbrain is finding a growing content customer base amongst marketers, too. “We are just enjoying this huge uptake in content marketing that brands are getting […]