Oz Etzioni

As the lines between upper and lower-funnel activity continue to blur on what was once viewed as an awareness channel, advertisers are getting wise to the performance opportunities now available within CTV. Indeed, some marketers have already begun experimenting with shoppable ad units on the platform, though the practice has yet to take off at […]

SANTA MONICA, CA – Marketers that are working on automating the processes to bring together the creative parts of an advertisement based on a specific audience likely will rely on artificial intelligence technology. The goal is to free people’s time to work on more creative tasks. “Gen AI helps us to take all those tedious […]

It has become a cliché that advertising is about getting “the right ad to the right person at the right time”. But, if any technology can achieve that, it is dynamic creative optimization (DCO), the process of constructing a multitude of different ad creatives from raw component parts for distinct individuals. In this video interview […]