Pamela Young

CANNES — Retail media networks are expanding their offsite capabilities by partnering with social platforms, offering advertisers extended audience reach and engagement. Panelists highlighted the importance of data foundations, privacy-safe collaboration, and diverse ad experiences in driving value for consumers. While measurement fragmentation remains a challenge, new technologies are enabling more granular insights across channels. Panel: […]

CANNES – Retailers that sell advertising make up one of the fastest-growing parts of the media marketplace. Drugstore chain CVS Pharmacy in 2020 set up a retail media network called CVS Media Exchange, or CMX, to provide marketers with a way to reach audiences based on their product searches and membership in its loyalty program. […]