Parvati Vaish

The measurement of outcomes in the connected TV (CTV) space is rapidly evolving, presenting new opportunities and challenges for advertisers. The key to effective measurement lies in aligning strategies with campaign objectives rather than adhering to traditional channel-based assessments, Parvati Vaish, senior vice president of consulting, CSA, at Havas Media Network, said in this interview […]

As the advertising landscape continues to shift with the impending deprecation of third-party cookies, marketers are increasingly turning to contextual advertising as a way to effectively reach their target audiences. Contextual advertising, which involves placing ads in relevant content environments, has been around for a long time but is gaining new importance in the current […]