Paul Kontonis

As video publishers and advertisers seek new audiences by embracing new platforms of distribution, notably Facebook, the challenges around monetization need to be solved,  This and other issues  facing the industry will be addressed at Digiday’s first video industry summit, set for Palm Beach April 10-12 For an overview on the topics and format, we […]

CHICAGO — The next tactic for brands in video in 2013 will be to deepen ways to connect with consumer in the moment, says Sosti Ropaitis, Global Director of Digital Engagement at McDonald’s, in a panel discussion for Beet.TV “If we start with the consumer mindset of investing time to watch a video it has to […]

CHICAGO — Marketers are beginning to explore opportunities to integrate brands globally into digital videos, says Marta Martinez, AOL’s Head of Global Video Sales, in a panel discussion for Beet.TV. While the Internet has made true global marketing possible in a way that is more difficult with TV’s localized ecosystem, brands are only beginning to tap […]

CHICAGO — After being named by advertising peers the most creative marketer at this year’s Cannes Lions, McDonald’s is ready to bolster the part video plays in its digital efforts. “We’ve been the definition of  a mass marketer,” the group’s digital brand engagement global director Sosti Ropaitis says in this video interview with Global Online Video Association […]

For marketers to move more money from TV to digital, they need true parity in measurement, says David Hohman, Nielsen’s agency solutions EVP  in an interview with Beet.TV. “Parity is a consistent measurement across digital and TV. You need to be able to consider the devices, and you need to be able to attribute what’s […]

Branded content can stem from brands, or from an idea, says David Lang, Chief Content Officer of Mindshare and President of Mindshare Entertainment, in an interview with Paul Kontonis, SVP at Los Angeles-based Collective Digital Studio (CDS) for Beet.TV. As a content strategy and production group that happens to be inside an agency, Mindshare’s approach is to study audience […]

Los Angeles-based Collective Digital Studio (CDS) launched a new series of programming for its popular YouTube channel Petcentric as part of a recently minted deal with Purina, say Paul Kontonis, SVP in an interview with Beet.TV. That channel is now managed by CDS, which works with YouTube influencers to create the content targeting pet lovers and pet […]

A single currency for measuring the impact of social interactions with brands would help eliminate confusion in the marketplace, says Viacom Media Networks’ integrated marketing EVP. “There’s a collection of third-party data reporters in addition to first party,” Dario Spina tells Beet.TV. “There’s a lot of confusion on … the data results you want to […]

Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “Content marketing has always been around but it’s getting more attention, […]

As brands and publishers weave more content into their sites, they are finding new ad tactics to test, says Adam Singolda, Founder and CEO of Taboola, a content discovery engine in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “You can have a video with a newsletter link on the […]

The online video content business will continue to grow financially if the players involved work in tandem, says Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio, in an interview with Jordan Bitterman, Chief Strategy Officer, North America at Mindshare. Kontonis, a digital content veteran, is a fan of working together and learning from each other, […]

Paul Kontonis, a veteran of the emerging medium of branded video, who helped define the category as an executive at Digitas, recently joined the  LA-based Collective Digital Studio (CDS), one of the big MCN’s (multichannel networks),   to design and sell marketing programs to brands around the network’s key YouTube channel stars. We spoke with […]

Founded in 2000, NY-based production and marketing company Magnet Media, which has been involved in producing video creative and branded entertainment for companies like Google, Microsoft and Adobe, recently launched a next-generation content studio that will focus on creating web original series – Magnet Media Originals. Beet.TV spoke with Paul Kontonis, general manager for Magnet Media […]