Paul Lentz

CES is the premiere showcase for consumer electronics companies, but the pervasiveness of technology throughout the global economy has drawn in other companies such as retailers that sell advertising. They have vast troves of consumer data that are helpful to marketers seeking to reach the right audience at the right time. “One of the things […]

The retail media explosion will continue to be driven by the trend in first-party data as tracking cookies gradually fade away — but retail media networks will still need to carefully manage their customers’ data. CVS Media Exchange (CMX) is a retail media platform designed to allow brands and advertisers to place their products within […]