PepsiCo

CANNES — In the dynamic world of digital media, PepsiCo is learning from its mistakes and iteratively building its strategy. In this video interview with Beet.TV, Zach Lain, the Director of Global Data Partnerships at PepsiCo, gives an insight into the company’s digital transformation. He highlights the importance of “leaning into data clean rooms” and the power […]

Even when you have one of the most sophisticated data engines in marketing, the COVID-19 means you still have to plan for uncertainty. That is the life of Nick Graham, VP, Insights & Analytics at PepsiCo. In this video interview with Beet.TV, Graham says the beverage company has game-planned several different consumer-economy scenarios as far ahead […]

The future of TV looks a little different than it did five years ago. And, at this pace of change, it even looks different than it did five months ago. Today, subscription video has boomed, but the following wave of advertiser-supported VOD services is also emerging in its wake. Preparing for an internet TV world […]

What is advanced television for, really? During Advertising Week New York, a panel heard how, through its Samsung Ads unit, Samsung is providing data on what its Smart TV owners are viewing to enrich advertising opportunities. Panelists debated how, thanks to technology that can observe eventual viewer outcomes like sales or clicks, and link them […]

Advanced TV advertising techniques promise brands the ability to precision-target consumers by the household and to more smartly cap the number of times they do so. But how quickly are brands embracing the opportunity? In this Samsung Ads panel at Advertising Week, two major brands were asked how fast they are welcoming in addressable TV. […]

Already, the announcement made during Advertising Week that Roundel is partnering with Disney to provide data for better-informed ad buys is sparking ideas for other industry heavyweights. Shoba Subramanian, the director of PepsiCo’s global Center of Excellence, sees it as an opportunity for more industry collaboration. “That [partnership] presents what could potentially be a very […]

PepsiCo is using the #SeeHer Gender Equality Measure as both a qualitative and quantitative tool to more accurately portray girls and women and help validate some of its budget and media decisions. “We’ve been using it much, much more the last two years across our organization and across a wide variety of brands,” says Global […]