performance content group
Social And Mobile Data Can Fuel Programmatic: PCG’s Hall
CANNES, France — “We’re trying to be the data layer for the new era of creativity in tech,” according to Deborah Hall, according to Deborah Hall, who co-founded Toronto-based Performance Content Group late last year. According to Hall, programmatically-traded online ad spots can be informed by social and mobile audience cues just as much as […]