pete hagerty

SALISBURY, CT — In the sometimes-convoluted landscape of digital advertising, where different currencies and identifiers proliferate, TransUnion wants to position itself as cog, translating and transacting on all identifiers. “We essentially become the Rosetta Stone that sits in the middle of the ecosystem that can resolve data and move data effectively and efficiently with scale,” […]

LOS ANGELES — Digital advertising trading desks are growing up – and some are growing too big for their boots, says one video ad tech vendor. “Trading desks are starting to do more, there’s lots of things the trading desks are evolving to provide ,” says Videology‘s enterprise solutions head Pete Hagerty. “Trading desks are attempting […]