Peter Crofut

LAS VEGAS — Connected TV and streaming is abundant and streaming rates are exploding. So, why can showing the right ad to the right viewer be so difficult? For Peter Crofut, the problem is about matching ad, content and context. In this video interview with Beet.TV, the VP of business development for agencies and brands […]

CANNES — Can you put a price on emotions? For advertisers, Wurl, thinks it has found a way. The company offers tools for video monetization, allowing advertisers to deliver content across various platforms. Its latest product, BrandDiscovery, allows advertisers to precisely match their ad with the context and emotion of a scene, right before the […]

MIAMI — Advertisers are constantly chasing the next innovation that will capture consumer attention without disrupting their viewing experience. For Peter Crofut, VP of Business Development at Wurl, the answer lies in the harmonization of ad content with the viewer’s emotional state. In this video interview with Beet.TV, Crofut emphasizes the importance of emotional congruence, suggesting that […]