PHD

In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in point – at the IAB NewFronts, a showcase in which digital publishers present their offerings to buyers, Beet.TV heard from several media agency executives excited by the opportunity to hear from publishers. In this video interview at […]

CHICAGO – Previously the domain of boutique agencies and specialty divisions. multicultural marketing is now “front and center,” says Mike Solomon, Chief Operating Officer of Omnicom’s PHD US unit in this Beet.TV video hosted by Rita Ferro, President of Disney Advertising Sales for The Walt Disney Company. This was among the the topics in this […]

For many marketers, the chief goal is the widest possible audience. But, in 2019, more and more brands are learning that over-exposure is not a good look. Excess ad delivery can actually create negative results. It’s a phenomenon that now has a name, and Anthony Koziarski, chief media officer at Omnicom’s PHD agency, is prepared to […]

If advertising agencies were getting nervous about being disintermediated by brands in-housing their traditional agency functions, there may be some solace found on the Croisette. The rise of direct-to-consumer (D2C) brands apparently plays right in to agencies’ strengths, because D2C brands need strong opinions and they thrive on TV exposure. So says Malcolm Devoy, PHD […]

At the Digital Content NewFronts, which began on April 30, big digital publishers are pitching ad agencies on how their upcoming content rosters can provide a space for advanced-booked advertising. But which space that is, exactly, and how big it might be, is now open to question. For PHD Media chief operating officer Stacy DeRiso, […]

CANNES — By his own admission, the CEO of media buying agency PHD Worldwide says 2016 has been “pretty good to us” so far. The group has signed new contracts with Delta Airlines, Carnival cruises and recently won the business of the whole Volkswagen Group globally, having already worked for several of its sub-brands. Now at Cannes Lions, where his company is […]

CANNES —  Artificial intelligence is poised to become one of the biggest changes wrought by technology in the advertising business in the years ahead, says Mike Cooper, CEO Worldwide of PHD, in this interview with Beet.TV.  “In ten to fifteen years time, artificial intelligence will take decisions out of our hands about what we do, and there […]