Phil Schraeder

PALM SPRINGS, Calif. – Marketers seek media environments that make audiences more receptive to advertising, and contextual intelligence platform GumGum aims to help. Its mindset graph is built with a consumer-first framework. “The mindset graph is built off of GumGum’s AI-powered contextual data in which we analyze what’s happening in that digital environment at that […]

Russia’s invasion of Ukraine has sparked renewed debate about advertising placement in news. Applebee’s recently apologized after its light-hearted commercial interrupted and overlaid CNN’s coverage of the conflict, while other brands are now using software to swerve such inventory. In this video interview with Beet.TV, Phil Schraeder, CEO, GumGum, says contextual ad targeting tech offers […]