Pippa Scaife
CNN’s Great Big Story: Emotional And Positive Content, Social Media Reach
COLOGNE – In a growing direct-to-consumer brand environment, can positive, trusted and emotional content help marketers connect to consumers? CNN has wagered more than $40 million on Great Big Story and is convinced its content philosophy for younger viewers provides that connectivity. Launched in 2015, Great Big Story is an independent digital studio owned by […]