Prajwal Barthur
The Evolution Of CTV Ad Measurement: InMobi’s Barthur
It is a young medium with so much potential – but connected TV still needs to develop a set of new skills if it is going to satisfy advertisers getting excited about the opportunities. Emarketer previously forecast US connected TV ad spend would hit $14.14 billion by 2023, 4.7% of the total. It brings new […]