Private Exchange

CANNES, France — It’s commonly thought that the European market is generally adopting so-called “programmatic” ad automation and trading techniques later than the US. But it looks like the quality publishers there are buying in with greater gusto. “Premium publishers in Europe, they seem to have got involved in this much earlier,” according to Marco […]

Vidible, a San Francisco-based start-up, which has created a content exchange platform for video creators and publishers, has received a $3.5 investment in a Series  A round lead by Greycroft Partners with IDG and The New York Times. The role of Greycroft and IDG in the round  was previous reported in TechCrunch.   The participation […]