Project OAR

2019 appears to have marked the year when TV providers and their technology vendors have come to a critical realization – that individual innovation on advertiser offerings is great but, without commonality across the industry, the opportunity will necessarily be limited. That is why we have begun to see a range of collaborations, consortia and […]

Smart-TV manufacturer Vizio is teaming up with nine major media and technology companies to create an addressable advertising standard. Called Project OAR (Open Addressable Ready), the participants will define technical standards for targeting specific households and Vizio will build the technology. Along with Vizio and its data unit Inscape, the consortium’s members are AMC Networks, […]