project rubicon

The ability to share online video spots has reinvented the video advertising business, says Alex Debelov, CEO of Virool, a platform enabling viral ads. “It’s a really interesting phenomenon which has never happened in advertising,” he tells Beet.TV in this video interview. “For the last 50 or 60 years, when marketers were producing spots for […]

Typically, publishers want to gain “premium” prices for their advertising spaces, selling unsold spots as “remnant” space. But Project Rubicon business operations SVP Anthony Katsur says they often don’t know which should be which. “Publishers need to better understand the inventory that should be allocated to premium and higher CPMs versus what should they monetize through secondary […]