Publicis Media Exchange

Generative AI may be the talk of the tech world, but consumer adoption is still in its early stages. According to a new study from Publicis Media and Microsoft Advertising, just 13% of consumers who have used generative AI are using it extensively. “But that other 87% was split pretty evenly between people who’ve just […]

In recent years, the prevalence of audience data has revolutionized the ability to target digital advertising. But now the set of capabilities and consequences produced by that data is changing shape. What will the future look like? That is what “Data: Powering CTV for Marketers,” our recent Beet.TV leadership series presented by Sabio, set out […]

MIAMI – What’s the best way to approach television targeting and measurement? And what’s the value of “waste” in the form of TV ad impressions? These and other topics were the focus of spirited and insightful debate at the recent Beet Retreat Miami 2017. Following are some of the more cogent exchanges during a panel […]

MIAMI – As connected-TV/OTT viewing proliferates and adds to viewer fragmentation, it’s not necessarily a bad thing if you can buy audiences as opposed to demos. And while two minutes of local able advertising inventory remains the norm for addressable campaigns, that’s slowly changing. In the connected-TV and OTT space, “There are quite a few […]

CANNES – Delve into the challenge of cross-platform video audience measurement with three buy-side veterans and you’ll get sports metaphors, frustration and eager anticipation for things like Facebook’s plunge into scripted programming. So it was when Comcast presented a panel at the Cannes Lions Festival of Creativity featuring Amplifi US’s Lucas Cridland, Magna’s David Cohen […]

CANNES – In a world of seemingly endless video content choices, one thing is still missing: a better value exchange in which consumers realize that watching commercials might just be worth it. “I think it’s one of the things we’re kind of missing,” Dave Penski, CEO of Publicis Media Exchange Americas, says in this interview […]

Not only is addressable television advertising cheaper than direct mail, it enables smaller advertisers to harness the sight, sound and motion of TV and prepares them for a future in which all media will be addressable and programmatic. That’s the uptake from Tracey Scheppach, whose agency has done more than 200 addressable campaigns. “What we […]