PubMatic

To women in business, the last few years have thrown a lot up in the air. Johanna Bauman wants to make sure the sky remains the limit. In this video interview with research analyst Joanna O’Connell for Beet.TV, Bauman, CMO, PubMatic, explains why new opportunities thrown up by the pandemic could actually end up putting […]

SAN JUAN, Puerto Rico — Eleven months after they last gathered on the shores of Puerto Rico to discuss building-out the future of connected TV advertising, how did Beet Retreat San Juan speakers rate the industry’s progress? After four days of debate, networking and socializing at Condado Vanderbilt Hotel, San Juan, delegates gathered for a […]

SAN JUAN, PR — Many in the TV industry have historically seen the idea of programmatic trading and biddable inventory as potentially devaluing their ad yield. But what is the latest in programmatic technology could do the opposite? In this video interview with Beet.TV, Nicole Scaglione, Global VP, CTV & OTT, PubMatic, describes how some […]

SANTA MONICA, Calif. — Viewership is booming, the number of players in the market is multiplying and the economic headwinds are blowing in their direction. But how can ad-supported video-on-demand (AVOD) services grow through their current halcyon days whilst keeping the viewing experience top of mind? In this video interview with Beet.TV, one ad-tech exec […]

SANTA MONICA, Calif. — It may not be the sexiest of industry technologies – but it sure can get results moving. Supply Path Optimization (SPO) is the process of reducing the number of intermediaries in ad-tech until each adds value. In this video interview with Beet.TV, Kyle Dozeman, Chief Revenue Officer, PubMatic, explains why it […]

What do they want? Transparency, flexibility and standards. When do they want it? As soon as possible. The explosion of new possibilities unleashed by the conversion of television into an IP-delivered medium has also provoked a range of challenges. In this video interview with Beet.TV, Robin Steinberg, VP, Revenue, Advertiser Solutions, PubMatic, explains what is […]

In the new “merchant media” wave, ecommerce operators are discovering they can turn their store sites into vehicles that capture audience data for ad targeting. But Amar Goel thinks they can go further. In this video interview with Beet.TV, Goel, Founder & Chairman, PubMatic, says visitors to ecommerce sites can be snared from publisher sites. Publisher […]

It is a media world in which publishers and ad buyers now have access to a plethora of technology to facilitate digital advertising. But, in 2020, there are still some missing pieces of the puzzle. In this video interview with Beet.TV, Kyle Dozeman, VP of advertiser solutions for PubMatic’s Americas business, describes three innovations he […]

It is the digital ad-selling software process that has done so much to bolster the revenue earned by publishers. Now “header bidding” is making in-roads to connected TV. In recent years, display advertising has been revolutionized by the technique, which sees ad auction systems able to entertain bids from multiple demand sources simultaneously, thereby increasing […]

TV networks and MVPDs want to sell ads in a new way for a new era- but they are going to need some new tools to help get them there. For example, many now want to sell more than just 30-second spots in sequence, preferring to to sell the whole of a commercial break in […]

As advertising technology evolves to serve a world that is increasingly about video and TV, traditional methods will fade to black, leaving a new class of vendor in charge. That’s the view of one ad-tech executive trying to bring about the change. “In the world we’re living in today, where you have parallel auctions, header […]

SANTA BARBARA — For the last decade, digital advertising has revelled in its ability to super-target individual audiences using assortments of digital breadcrumbs, leveraged through software platforms. But, lately, legislation and tech vendors’ own policy changes mean this super-power is drying up – and that is causing a reduction in ad spend. So says the […]

Supply-path optimization (SPO) technology may have been in the advertising marketplace for a couple of years now – but recent advances have evolved the offering, as buyers have widened their definition of path optimization. That is according to a technology executive who has been watching the rise of SPO. “As publishers started working with multiple […]

After several years of hand-wringing over advertising concerns like fraud, viewability and brand safety, it is only to be expected that the digital ad world ponders its next big hurdle. For Jordan Linville, that means understanding the true nature of the outlets where people are really spending their media time. “I’d say the biggest challenge […]

COLOGNE—Unification remains a key driving force at Verizon’s Oath, which recently unified its adtech stack under the name Oath Ad Platforms. “I’m really optimistic about the opportunity going forward,” says Simon Halstead, Head of Open Demand, EMEA. He’s not alone, according to IAB Europe research about attitudes to programmatic advertising, Halstead explains in this interview […]

What was once a lifestyle community for women is now a “life stage community” in the form of Livingly.com, which this year has added two new brands and whose display ads are transacted 100% programmatically. Livingly seeks to attract “unconventional women” and help guide them through life stages, says Greta Lawn, VP, Head of Sales […]

COLOGNE – For traditional publishers, the biggest challenge when producing video content isn’t lack of demand. “There is definitely demand there. The biggest challenge for video is actually having enough premium inventory,” says Emma Newman, VP of UK operations for PubMatic. Driving scale for video is best done via programmatic ad sales, Newman explains in […]

COLOGNE – As publishers have worked to clean up the digital media ecosystem, advances like header bidding have lifted their revenue. But it’s all still a work in progress, according to PubMatic Co-Founder & CEO Rajeev Goel. “One of the biggest issues right now is trust and transparency across the ecosystem,” says Goel. “We’ve all […]

COLOGNE — It makes programmatic buying solutions, real-time bidding tech and header bidding solutions that facilitate more than 12 trillion advertiser bids per quarter – so PubMatic should know a thing or two about mobile ad spend. In its Quarterly Mobile Index (QMI), the tech vendor unveils regular barometers on industry movements, as seen through […]

PALM SPRINGS, Calif — After another year of outcry over insufficient transparency in the digital advertising chain, supply-side platform PubMatic kicked off the year by making two pricing pivots geared toward soothing concerns. As the company’s platform sales VP Kyle Dozeman tells Beet.TV in this video interview: “The first was the removal of our buy-side […]