Quigley-Simpson

SANTA MONICA, CA – The advertising industry is abuzz with talk of using artificial intelligence and mountains of consumer data to power a new wave of personalized marketing. But industry executives must proceed wisely to avoid pitfalls. That is the view of Carl Fremont, CEO of ad agency Quigley-Simpson, who is excited about the potential […]

AMENIA, NY — For agencies like Quigley-Simpson, adopting artificial intelligence is a roadmap and a work in progress – but human analysis is still critical, says CEO Carl Fremont in this video interview with Beet.TV. Fremont’s agency is getting to grips with AI by partnering with tech vendors. Rather than simply taking AI for granted, Quigley-Simpson […]

It has been a few years of tremendous disruption, in both the business and social environment and in the way marketers must adapt to changing media consumption dynamics. How can they best respond? By uniting their previously disparate business strategies and thinking on their feet, according to one veteran marketing agency leader. In this video […]