Rachel Helfman

SAN JUAN, Puerto Rico – Over decades, TV evolved to rely on a 30-second ad model. But, for the new breed of platform operators that own the underlying screen operating system, the opportunities are broader than that. In this video interview with Beet.TV’s Robert Williams at Beet Retreat San Juan, Rachel Helfman, Head of Creative […]

Roku had the ad space, now it has the ability to fill them. It is 10 months since the TV platform launched Roku Brand, Studio, a team helping produce new creative ad formats and programming tailored to the device. In this video interview with Beet.TV, Roku’s Rachel Helfman explains how it is going. New-screen content […]