Rachel Herbstman
Local Advertisers Are Getting Data-Savvy: Ampersand’s Herbstman
National brands may have been first to embrace the new art and science of data-driven TV advertising. But local peers are getting in on the action, too. In this video interview with Beet.TV, Rachel Herbstman, VP, Data Innovation, Ampersand, explains what is happening. Pioneering a data-centric approach “In the past, they weren’t as data-centric as […]