Raphaela Walsh

CANNES — CVS Media Exchange (CMX) is launching a new self-service offering in partnership with The Trade Desk, as it looks to solve key challenges for clients and push the industry forward through collaborative innovation. As the industry gathered in Cannes in June, the pair announced the pharmacy chain’s first-party data and loyalty program would power […]

CANNES – Retailers that sell advertising make up a fast-growing part of the media marketplace. Drugstore chain CVS Pharmacy’s CVS Media Exchange, or CMX, recently began collaborating with demand-side platform The Trade Desk for self-service media buying. “Connected innovation for us is really at the center of everything that we do. It really bridges how […]