Reprise Digital

Retail media – the practice of putting ads alongside ecommerce store listings – is no longer just the preserve of Amazon and Walmart. Now more and smaller sellers are also transforming themselves into media networks, too. In this video interview with industry analyst Joanna O’Connell for Beet.TV, J. William Margaritis, SVP, Digital & Global eCommerce, […]

After a rough couple of years for the economy, a phase which may yet be worsening on the markets, one shining light for marketers may be the growing proximity of advertising to direct commerce opportunities. Live and social commerce is starting to show tremendous growth, whilst retail media networks are giving brands and retailers alike […]

COLOGNE – Given the headline-grabbing allure of advanced television, things like organic and paid search can get overlooked. But search is still one of the best sources of human intent and can provide long-term customer value beyond initial purchases. So says Craig Ellis, Global COO of the IPG agency Reprise Digital, in this interview with […]