repurposed TV spots
Repurposed TV Spots Perform Better with Interactivity, Millward Brown Digital Analyst
When repurposing TV spots for online video, a little interactive goes a long way, says Juan Lindstrom, Client Analyst at Millward Brown, in an interview with Beet.TV. Since web original video performs better in brand awareness, brand favorability and purchase intent, that’s why repurposed spots need a boost, he says, citing research Millward conducted in […]