Ria Madrid

CANNES — Panelists debate the state of programmatic advertising, with mixed views on whether “walled gardens” are beneficial or detrimental. Some argue for more collaboration and simplified processes to reduce confusion for brands. Others suggest “walled gardens with doors” – controlled access that still allows data sharing and interoperability. Overall, the industry appears to be […]

CANNES – Households that connect their televisions to the internet enter a digital world filled with a growing number of streaming-video apps. The publishers of those apps are seeking ways to achieve the highest sales of advertising from the automated, or programmatic, marketplace of sell-side platforms (SSPs) and demand-side platforms (DSPs). “There is a lot […]