Richard Brandolino
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
“Big Blue” wants to pull advertising out of the darkness. IBM isn’t just operator of Watson, the AI engine being used to make advertising more efficient – it is also a big ad buyer in its own right. In this video interview with Beet.TV, Richard Brandolino, Head of Marketing Innovation and Programmatic Media at the […]