Richard McDonald
Epsilon Agency’s McDonald: It’s Less About The ‘New Thing’ Than The Strategy
Although Richard McDonald calls data the “soup de jour of the marketing world right now,” Epsilon Agency has been stirring this particular pot for a very long time. Almost 35 years ago, it created Apple’s first customer/mail order database. Now it’s helping drive millennials to places like Cracker Barrel with geo-fencing technology. Along the way, […]