Robert Aksman
BrightLine’s Aksman: Remote Controls Beat QR Codes for CTV Add-to-Cart Enablement
Thirty-eight percent of people in the US scan QR codes at least once per year, according to Emarketer. But, when it comes to TV ads that aim to drive viewers to websites, some are coming to think that remote control-based interaction wins out over QR. Robert Aksman, president and co-founder of BrightLine, explained why in […]