Rokt
Relevance Is Not Personalization: Rokt’s Srishti Gupta On The Transaction Moment
In the data-driven ad world, we often hear executives talk about the importance of ad relevance. What what is relevance, really? For many, that word means simply personalized ads. But Srishti Gupta, Chief Product Officer at Rokt, goes deeper than that. Relevance from Rokt “Relevance is not personalization. Completely different,” Gupta explains, in this video interview […]
Rethinking Relevance & The Paradox of Choice in Advertising With Rokt’s Rozen
SAN JUAN, PR — The ad industry has grown up talking about the “right ad to the right people at the right time”. But is “right” really what’s relevant? In this video interview with Beet.TV, Doug Rozen, CMO, RokT, distinguishes between the “right” ad and the “best” ad. “The right ad is all about being personalized, the […]