Roku

HOLLYWOOD, Florida – Streaming television pioneer Roku foresees ad loads decreasing and, as a result, the value of ads has to increase. “From an ad strategy perspective, we feel strongly that an empowered consumer needs a more relevant and better ad experience than they’ve had historically in TV,” says VP of Advertising & Audience Development […]

Having made major advertising commitments to YouTube before last year’s Upfront television negotiating season, IPG’s Magna has a new partnership with Roku that gives its clients advanced audience targeting capabilities and “one-stop shopping” for premium inventory. In an interview with Beet.TV, Amanda Medeiros Kigel, Magna’s VP of Partner Innovation, says the exclusive arrangement provides advanced targeting […]

Over-the-top internet TV box maker Roku may have begun its apps line-up with premium services like Netflix, but the operator is also building a business from enabling free app publishers to benefit from ads in the platform. Roku advertising VP Scott Rosenberg says ad-supported apps are amongst the fastest-growing category on the Roky platform. So […]

TV may not yet be fully addressable to advertisers in the same way the internet is, but that isn’t stopping a collection of platform operators and ad tech vendors from trying to make it a reality. The Trade Desk, a demand-side advertising platform, is working to bring more ad targeting to Roku, the connected TV […]

Over-the-top online video and TV device maker Roku is adding more digital channels to its gadgets whilst building out an advertising business to augment its original paid video background. “We’re launching over 90 channels a month,” business development VP Scott Rosenberg tells Beet.TV. Roku added Yahoo Screen, WatchESPN and Sky Store over the last few […]

As part of its digital expansion this year, Conde Nast has launched its magazine channels via Roku, says Fred Santarpia, Chief Digital Officer for Conde Nast, in an interview with Beet.TV. The channels for GQ, Glamour, Vogue, Wired, Teen Vogue, Vanity Fair and Style.com went live last month on the over-the-top service with more than […]

Soon to announce it’s “significantly beyond” the five million US sales it announced this April, internet video device outfit Roku is more than a box maker – it’s also trying to help its channel partners serve up sophisticated ads to those users. “Advertising-supported apps are our fastest-growing segment on the platform,” business development VP Scott […]

NEW YORK — Many broadcasters, cable and satellite operators have, over the last couple of years, rushed to bring their programming to new mobile and tablet devices. Next on the product roll-out list are living-room boxes. “We’re seeing a lot of major operators and programmers aggressively working toward delivering simulcast across a wide breadth of […]

BOSTON – Launched on Roku in October, the Smithsonian Channel is ranked among the most popular apps, attracting 2 million video views a month, says Carlos Zambrano, senior producer at Smithsonian Networks, in this this interview with Beet.TV Also in this this interview, he talks about the channel’s popularity as an Apple iOS app. We […]