Roseann Montenes

ORLANDO, Fl – The broadcast company behind A&E, History and Lifetime believes that engaging modern audiences overwhelmed by choice is all about serving them wherever they are in their journey. A+E Networks has been an active player in connected TV (CTV) for several years. For advertisers, the company aims to match the audience at the […]

NEW YORK – Digital media channels such as internet search and social networks typically prioritize ad-performance metrics such as click-through rates, viewability and video completion rates. Performance metrics in the past few years have come to television networks as advertisers seek to attribute business outcomes to their campaigns. “We decided that we were going to […]

ORLANDO – Advertisers often have a variety of goals for different kinds of campaigns, each of which have their own metrics to evaluate performance. Top-of-funnel campaigns generally seek brand awareness and consideration, while campaigns aimed at the lower part of the purchase funnel may measure foot traffic into or sales conversions. “The expectations change with […]

Connected TV ad sales may offer a degree of automation on the sales side and targeting beyond age and gender demographics. But that doesn’t mean it isn’t still a relationships business. In this video interview with Beet.TV, Roseann Montenes, VP, Precision & Performance Ad Sales, A+E Networks, explains why she is focusing on people. Connecting […]

LAS VEGAS– With a streaming landscape that continues evolving, client expectations have changed as well. In an interview with Beet.TV at the Consumer Electronics Show, Roseann Montenes, vice president of precision & performance ad sales at A+E Networks, explains that these changes vary depending on how each client defines “performance”. There’s no one-size-fits-all approach to […]

ORLANDO — Once upon a time, a marketer spending millions on a TV campaign had to wait until its conclusion before digesting the results and tweaking the mix on the next buy. But A+E Networks is now letting ad buyers recalibrate the mix mid-campaign. The TV channel operator earlier this year began offering performance-based guarantees […]