ross mccray

In TV over the last couple of years, one of the hottest topics has been the emergence of alternative currency and measurement barometers with which TV ads can be traded. Many broadcasters have begun offering buyers alternatives to Nielsen, ones that can also document cross-screen viewing. Now, one of the main suppliers of such systems […]

In the latest indication that ad-tech companies are trying to make ad targeting more privacy-compliant in the new regulatory environment, VideoAmp has struck a partnership it says changes the way data comes together. VideoAmp will work with Snowflake, a cloud data storage company, to offer “multi-party cloud environments” for data collaboration – effectively, a way […]

LAS VEGAS — VideoAmp is a relatively new player to the burgeoning landscape of cross-screen video ad technology vendors. At least, it may look like that from the outside. The Santa Monica-based outfit spent plenty of time perfecting its platform before taking on a $15m first venture round in November, the latest in German broadcaster […]