rovi

When TiVo and Rovi merged in the fall of 2016, one priority was to pool all of the set-top box viewing data from TiVo’s own hardware and combine it with data from cable and satellite operators. But the combined data were useful only to the extent that software could extract insights. “So when we first […]

While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more walled gardens, according to Jonathan Steuer, Chief Media Officer, Omnicom Media Group. Meanwhile, during this year’s TV Upfront season, “There’s going to be a much bigger focus on delivery across all platforms,” […]

MIAMI – A+E is working with some of its competitors on new attribution modeling showing the ability of TV ads drive business outcomes, while the network tests video-on-demand addressability with Comcast and explores national addressable inventory. These are some of the network’s recent activities as outlined by Mel Berning during an interview at the recent […]

ORLANDO, Florida – The biggest challenge for television advertising buyers and sellers is changing their mindsets and embracing new infrastructure. While it would have been much more difficult a decade ago, the infusion of digital into the TV space has made these changes unavoidable. This is how Fariba Zamaniyan surveys the TV landscape while attending […]

Playing both ends against the middle is an age-old tactic with which most children and parents are familiar. For TiVo, in its new iteration after being acquired by Rovi, the idiom sums up the combined forces being brought to bear on the business of audience targeting. Working the front end and back end of television […]

AUSTIN — Media agency Horizon Media doesn’t think true programmatic ad buying is coming to television any time soon – but that isn’t stopping it from trying out some of programmatic’s techniques to understand ad targeting better nevertheless. Horizon Media national TV SVP David Campanelli tells Beet.TV the company is using ad tech vendor Rovi’s Ad […]

LOS ANGELES — Nowadays, some TVs let viewers search for internet video content with their voice. But the experience can be underwhelming once users realize the vocal hoops they must jump through to meet their device’s exacting speech standards. “We think of the analogy as almost like (the search engine) Alta Vista back in the […]

LOS ANGELES — Online video technology vendor Rovi recently signed a deal to bring internet-connected on-screen program guides to non-connected TVs. The deal will see internet TV box makers Entone and Evolution Digital take on Rovi’s connected guies in their intermediary connected TV boxes, which enable TVs with connected features. “You’ve got a legacy infrastructure […]

LOS ANGELES — Could talking to your TV, not your viewing partner, be the next big thing? Rovi’s new chief operating officer thinks so. “Conversational search really will be one of the tools that will transform the TV experience where the user has the ability to converse with their navigation solutions to provide a more […]

LOS ANGELES — Subscribers to smaller US cable TV services may now get some of the basic interactive features of modern digital TV platforms, after TV tech firm Rovi signed a deal with the NCTC, a cooperative of nearly 1,000 cable operators. The deal sees Rovi’s DTA Guide, an electronic program guide software, get added […]

LOS ANGELES — You can’t move these days for ad tech vendors espousing the virtues of data-based targeting. Amongst that pack is Rovi, which launched its Audience Management Solution suite this January. “The entertainment industry has been slow to embrace big data and analytics,” says Rovi’s analytics product and technology VP Matthew Emans. He says […]

Cloud-based infrastructure can revolutionize the TV business says one internet TV technology vendor. “We strongly believe in the cloud, it can change the industry,” Rovi’s product development VP Thierry Lehartel tells Beet.TV at the Consumer Electronics Show. At the show, Rovi announced Remote Access Services, an upgrade to its existing Cloud Services which lets pay-TV operators […]

Across the industry, efficiency-hungry advertisers are going crazy to get their hands on data about viewers. And then they have to make sense of that data. At the Consumer Electronics Show in Las Vegas last week, Rovi trailed two new products aiming to help advertisers out. Ad Optimizer and Promotion Optimizer take in multiple data feeds […]

LAS VEGAS — The 4K content being showed off on TVs at this week’s Consumer Electronics Show (CES) is going to come in much larger file sizes than plain old HD video. Fortunately, the new wave in super-sharp TV fare can be shrunk back down to size. “With the picture being four times the resolution, […]

LAS VEGAS — Digital content data provider Rovi is preparing to reboot its recommendations offering in the next few weeks. The Rovi Recommendations Service uses metadata describing the content viewers are watching to make suggestions for similar next content to consume. “Our recommendations product will be relaunched this quarter,” company product management VP Priya Rajagopalan […]

LAS VEGAS — Kicking off its new year, digital video tech outfit Rovi announced it has been contracted by Mexico’s América Móvil to provide its guidance, search, recommendations and metadata products to the broadcaster. The year ahead heralds further development, says Rovi’s corporate strategy EVP Julian Lighton. “You’ll see us expand in to Europe and further parts […]

AMSTERDAM — Video services like Netflix thrive on learning about viewers and giving them targeted recommendations about next viewing opportunities. Now those recommendations are becoming more advanced. In this video interview with Beet.TV at the IBC show, Rovi product sales and marketing SVP Bob Shallow christens “search and recommendation 2.0 – effectively going to prediction as […]

AMSTERDAM — Online video technology supplier Rovi’s top priority is helping clients pump out video in the next-generation video compression standard. Succeeding the popular H.264 standard, High-Efficiency Video Compression (H.265) promises up to 50 percent smaller video sizes for cheaper online transmission. Rovi has been amongst the few to commit early support for the standard, in […]

AMSTERDAM — The upcoming successor to the popular H.264 video standard could save video content owners money on encoding by reducing file sizes by up to 50 percent. But, so far, adoption of High-Efficiency Video Compression (HEVC) has been slow. “The key challenge around HEVC today is to put all of the pieces together,” says […]

Six months after H.265, branded “High Efficiency Video Encoding (HEVC)”, was ratified as the successor to the widely-used H.264 video compression standard, there is lingering suspicion that adoption will be as rapid as its forebear. But video tech firm Rovi has given the new standard one shot in the arm by unveiling the latest version […]