Rovio

CANNES – One of the world’s most popular games could also become one of its most pervasive video brands, after Rovio added its Angry Birds Toons cartoon channel to its mobile apps. “Overnight, we updated 1.7 billion games back in March. We’re doing over 100 million views a month,” Rovio chief marketing officer Peter Vesterbacka told […]

CANNES – The incredible scale of Rovio’s Angry Birds in mobile gaming is also translating in to healthy video content adoption, according to Brightcove, the vendor picked to serve the franchise’s new online cartoon series. “The service launched three of four weeks ago,” Brightcove’s EMEA VP of media, Luke Gaydon, told Beet.TV in this interview. […]