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Mindshare wants to deal in real-time ads – but it hates the price spikes that can be associated with the mechanism. The group’s north America MD James Powell tells Beet.TV he needs “inflation-immune pricing”… “Strong publishers aren’t necessarily dumping all their good content in to a programmatic sphere at the moment. And, even if they […]

The Kellogg Company is one of the first big brands to embrace programmatic buying.  It is implementing its solution with BrightRoll, Google and Yahoo serving as its DSP partners, says Bob Arnold, Director of Digital and Social Media Strategy at Kellogg, in this interview with Beet.TV We spoke with him at the BrightRoll Video Summit […]

Advertising agencies are inexorably moving to an automated. programmatic  system of buying inventory and publishers who don’t automate soon, will be left behind in a sort of “tale of two cities,” warns Jay Sears, GM of Revv at the Rubicon Project, the LA-based ad tech company that automates buying and selling of advertising. Sears moderated […]

COLOGNE — It may be a global industry, but advertisers in the US and Europe exhibit different approaches to the programmatic, automated ad targeting prospect that is now revolutionizing video ad buying, says one company in the know. “In the US, it’s all about performance,” Mark Grether, COO of Group M’s in-house data targeting agency […]

COLOGNE — “The future is already here – it’s just not evenly distributed,” wrote sci-fi novelist William Gibson. And that’s exactly the landscape for so-called programmatic and real-time automated ad bidding techniques. “The way publishers have engaged with the programmatic space in Europe has been much more careful – they’ve thought about it much more,” […]

COLOGNE — Automated, programmatic ad-buying technologies are disrupting the display advertising market. And, increasingly, they will do the same for video ads, says one exec. “From an advertiser point of view, the idea of audience targeting is something they’re extremley keen to do across video as much as they are across other places,” Caspar Schlickum, […]

COLOGNE — Don’t call it “Rise Of The Machines”, but AOL’s new ad chief reckons real-time ad bidding algorithms will soon do much of the grunt work currently done by Mad Men and women. In this video interview with Beet.TV at the DMEXCO industry conflab, AOL Networks’ Bob Lord says: “Traders on the floor (of Wall […]

COLOGNE — The emergence of real-time, programmatic online ad buying is usually seen as a race toward cheaper ad pricing and, therefore, appealing more to lower-tier publishers. But, speaking to Beet.TV at DMEXCO, the CEO of AOL’s ad server business, AdTech, says he is hoping to appeal to bigger publisher brands, some of which are […]

The world of advertising buying is becoming a binary distinction between classical media buys and the booming world of programmatic, real-time bidding, which sees systems automatically buy and sell space based on pre-loaded criteria. Now one of the online video display ad space’s biggest players, Videology, has re-tooled its platform to offer both. Its new […]