RTL AdAlliance

LONDON – TV’s still hot in Europe – but the industry needs to come together to keep it that way. So says the chief executive of RTL AdAlliance, the pan-European TV ad sales house. Stéphane Coruble is calling for what he calls “radical collaboration” between players. Keeping Linear, Going Forward “Linear TV, in Europe at […]

LONDON, UK — The fading picture of traditional TV may be clear to see – but Stéphane Coruble wants you to see the bigger picture. Coruble is CEO, RTL AdAlliance, a gateway representing pan-European TV and digital video ad sellers. RTL just published the thirtieth edition of its annual TV Key Facts, a compendium of […]

LONDON, UK — It was already a significant European TV player, now RTL Group’s advanced advertising division is building out an array of streaming TV viewing and measurement services. RTL AdAlliance this year made structural changes designed to boost that capability. In this video interview with Beet.TV, Stéphane Coruble, CEO, RTL AdAlliance, explains how the […]